You don't have to be a prude to find this extremely disconcerting.

I do have to ask, however, why flaunting sexuality is still such a taboo, even in Europe (granted, it's Britain). Selling young children a variety of toy weapons is considered perfectly acceptable on the part of Tesco. If toys are so influential, then why are nations having such trouble recruiting volunteer armies? Certainly the children in the United States are exposed to more simulated violence than almost anywhere else on the planet, yet recruiting by all branches of the military is proving extremely difficult.

Let's follow that hypocrisy with a Catch-22. Consider for a moment that the toys are, in fact, extremely influential on future behavior. In the grand scheme of things, what's worse: having loose morals concerning whom you try to fuck or whom you try to kill?