I like Fast Company for short-but-informative articles, this time about a book called "Predictably Irrational." Sounds like a good read.
Here's the funny part (to me) though - if you go to the book's website, you'll notice that there are different covers for different countries. Ok, fair enough, people associate different things with different principles in other cultures, that's all well and good.
Take a look at the Dutch cover. WTF. I couldn't have made that up if I'd tried. I wish I could make shit like that up - my life would be a daily laugh riot.
So the Dutch apparently translated "predictably irrational" with a sexual twist, punning "shortcomings." Yes, because breeding is a predictably irrational Dutch pastime. I mean, does the world really need more Dutchmen?
04 February 2009
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