new fad prediction: studios will increase viral buzz for a movie by duping people as to it's "real" premiere locale. It'll work very well in the US, less so in places like Europe, where film premieres aren't as big a deal. Kudos to the marketing gurus who thought of that neat twist to an old formula.
It can't go too far though before people tire of the hassle and just watch the movie a month in advance. Oh, and Hugh Jackman - what are you doing? lol
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