01 December 2008

the next retail paradigm

We are fast approaching the day when price differentials between online and real-world shops are insignificant. I wonder what will drive consumer behavior in that paradigm? Location won't matter that much (ignoring the differential in shipping costs, which is not often a deal-breaker anyway), and neither will the store. The only stuff you'll need to go to the store for are (likely):

apparel - you have to try some stuff on, unless we get more consistent sizing across (and even sometimes within) brands

perishable food - some food you can easily order online (canned goods), but fresh produce? methinks not

medicine - well, to fill the initial prescription should require some form of identification rigor that is currently beyond the capabilities of the Internet ... that may change soon, but you'll still have to see a doctor to diagnose what's wrong

immediate needs - convenience and construction stores, for instance. If you run out of washers working on the plumbing, you can't wait for parts to be delivered.

Can you think of anything else?

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