25 September 2007

how to lose "yous guys" in 7 days

I give you: Trumpia! If you think about it like I did, it's like the anti-social social networking/communication tool.

With further ado, I give you: the comment I left them! (which I wonder if they will answer):

Dear Trumpia,

Let's say a friend of mine is using your service and I get contacted via all my devices until I respond to one. I feel included, and I didn't miss the change of venue for our club meeting. Now let's say I want to sign up for Trumpia. What are the odds that I will want other people to "blast" me on all my devices when, say, I carry my phone with me "all the time?" Close to zero. So I will set my own personal settings to the "path of least annoyance" - the device I have most frequently with me. Odds are also that the person who contacted me originally will have done the same thing. And so on.

Everyone is going to tend toward that setting, especially after the first time they happen not to have their most convenient device with them and they get blasted on all channels. So your service only works well until people either sign up (and change the permissions) or opt out. In the former case you end up back where you were before Trumpia, with everyone being no more connected than the days of just e-mail or chat or text, all of which were supposed to connect people (and did, until they got used to the tech). In the latter case, you aren't using Trumpia, so it's no longer relevant.

I'm not trying to knock your company, because I think it's a move in the right direction, but to me this is a downside that says "fad" rather than "game-changer." Everyone wants to be connected yet no one wants to be annoyed, and I believe people are going to opt for, as I said, the path of least annoyance to them. This will result in the sum of all their communication devices bringing no additional benefit beyond their most commonly-used device.

Have you done user testing to see if the above is an issue?

No comments: